Explainer videos to introduce possible options to change the current fare structure and provide a better service for the customers.
Agency: St. Bernadine // Role: Motion Design and Animation.
PHASE 4
Proposed structure for the new fares.
PHASE 3
Options for pricing fares by distance traveled, how to structure fare products and how customer discounts should be expanded.
FALL SERVICES
Service changes and the expansion in public transportation.
GETTING AROUND
Information and tips on how to get around in public transportation.
PHASE 2
Options for pricing fares by distance traveled, by time of travel, and by service type.
INTRO
distance traveled
SERVICE TYPE
TIME OF TRAVEL
