Case Study:
The "Best Of 2024" campaign celebrated the year’s top releases by inviting fans to vote for their favourite songs. Spanning announcement, voting, and results posts across social media and YouTube, it created an interactive experience for the Monstercat community. The campaign video alone reached 171,600 views on YouTube, highlighting strong audience engagement.
I defined the visual identity and motion style, leading the design of posts, stories, main artwork, and videos while directing internal and external teams to ensure a cohesive look. The visuals were dynamic and engaging, highlighting each track and artist and capturing the excitement of the year’s releases.
The creative approach combined bold, kinetic typography, motion graphic backgrounds, and the 3D Monstercat glass head to emphasize the campaign’s purpose while keeping the energy high. Every post encouraged participation, making fans feel part of the celebration.
The campaign was highly successful: fans actively voted for their favourite tracks, generating over 8,000 interactions on Instagram, and it strengthened community connection while maintaining a visually striking, cohesive identity that reflected Monstercat’s energetic brand.
Links to Work:
Campaign Video | Announcement | Vote Now | Results Instinct | Results Silk | Results Uncaged | Cover
Campaign Video | Announcement | Vote Now | Results Instinct | Results Silk | Results Uncaged | Cover
Concept and Mock-ups
